E2S Enters Aging Nuclear Power Plant Maintenance Markets in U.S. and Japan
※ This image was generated by AI for illustrative purposes.
“We plan to penetrate the aging nuclear power plant maintenance market, competing against General Electric (GE) of the U.S. and Siemens of Germany.”
Choi Woo-sik, CEO of E2S (pictured), a developer of nuclear power plant control systems, said in an interview on the 24th, “In the U.S., the movement to extend the operation of nuclear power plants for up to 80 years is gaining momentum.” CEO Choi explained that while the nuclear ecosystems in both the U.S. and Japan collapsed as no new plants were built for 30 to 40 years following past accidents, the demand for maintaining aging nuclear power plants is expected to surge.
E2S is widely recognized for localizing core nuclear power plant equipment, such as high-capacity generator Excitation Control Systems (ECS) and controllers for Control Rod Control System (CRCS) power cabinets. ECS is a system that regulates the output voltage of a generator using the phenomenon of excitation. If this system stops, power generation halts, which can lead to major accidents. Therefore, the company emphasizes that reliability and safety are paramount.
E2S is considered one of the few Korean companies capable of challenging the ECS market, which is currently dominated by GE, Siemens, ABB of Switzerland, and Mitsubishi of Japan. CEO Choi emphasized, “We can supply products with comparable quality to major global power companies at one-third of the price.” In June, a team of nuclear component manufacturers is scheduled to dispatch an inspection team to the U.S. CEO Choi predicted, “With increasing investment in Artificial Intelligence (AI), global power demand for data centers is skyrocketing. The future of the power generation industry will depend on the ability to discover opportunities in facility investment.”
Another strength is that Mir System, the parent company of E2S, is the No. 1 company in South Korea for designing and manufacturing Printed Circuit Boards (PCBs) required for ECS production. Mir System designs and supplies PCBs for power, railways, defense, medical devices, and drones. CEO Choi expressed confidence, stating, “I am certain that we hold the greatest advantage in cost competitiveness compared to any other domestic company.”
Source: The Korea Economic Daily | March 24, 2025
View Original ArticleCI System
The E2S CI is a brand asset that visually conveys technical completion, user-friendly clarity, and a future-facing sense of connectivity across data, technology, and people.

Brand Principle
Core values expressed through the CI
The E2S brand is built around precision engineering, scalable connectivity, and a stable sense of balance.
Technical Completion
Soft curves and angular geometry work together to express technical completion and a precise corporate image.
Connectivity
The flow between E, 2, and S symbolizes scalable connectivity where data, technology, and people form one network.
Balanced Identity
Stable proportions and restrained design create balance while reinforcing a dependable corporate impression.
Word Mark
Wordmark breakdown
Word Mark
- The interaction of internal and external curves with angular forms represents both technical precision and user-friendly accessibility.
- E, 2, and S connect naturally to create visual flow, expressing scalable connectivity and a future-oriented network of data, technology, and people.
- Its stable and modern structure preserves visual balance and strengthens a solid, trustworthy brand image.

Logo System
Logo usage system
In practical use, maintain enough contrast and clear space according to the background and medium to preserve consistency.

- Use the primary logo on bright backgrounds.
- Always secure sufficient clear space around the logo.
- Do not arbitrarily alter the proportion, spacing, or shape.

- Use the inverse logo on dark backgrounds.
- Avoid placing it directly on visually complex imagery.
- Apply it only where contrast is clearly secured.
Download
Logo Downloads
This area provides primary and inverse logo files for CI usage. Download files are currently being prepared.
Color System
Brand color system
Primary and neutral tones are used together to maintain a technology-driven sense of trust and a modern brand impression.
Primary Colors
E2S Green
Deep Black Navy
Secondary / Neutral
Soft Gray
Soft Mint Tint
Primary
Key visuals, highlighted text, and emphasis points
Neutral
Card backgrounds, separators, and informational layouts
Contrast
Wordmark usage, body copy, and high-contrast areas
Application
CI application examples
The same rules can be applied across websites, signage, documents, and proposal materials.
Website
A white-based layout with rounded boxes and restrained brand color usage reinforces professionalism.
Documents / Proposals
Reports, company profiles, and proposals use the same typography and color system to maintain brand consistency.
Signage / Business Cards
Even in offline touchpoints, clear space and contrast are preserved to deliver a crisp and reliable brand image.