CI

E2S의 최신 소식과 발자취를 전합니다.

Corporate Identity

CI System

The E2S CI is a brand asset that visually conveys technical completion, user-friendly clarity, and a future-facing sense of connectivity across data, technology, and people.

Word Mark Connect Flow Balanced Form Brand Guide

Brand Principle

Core values expressed through the CI

The E2S brand is built around precision engineering, scalable connectivity, and a stable sense of balance.

01

Technical Completion

Soft curves and angular geometry work together to express technical completion and a precise corporate image.

02

Connectivity

The flow between E, 2, and S symbolizes scalable connectivity where data, technology, and people form one network.

03

Balanced Identity

Stable proportions and restrained design create balance while reinforcing a dependable corporate impression.

Word Mark

Wordmark breakdown

Word Mark

  • The interaction of internal and external curves with angular forms represents both technical precision and user-friendly accessibility.
  • E, 2, and S connect naturally to create visual flow, expressing scalable connectivity and a future-oriented network of data, technology, and people.
  • Its stable and modern structure preserves visual balance and strengthens a solid, trustworthy brand image.
Connect
Negative
Connect
워드마크 해설 이미지

Logo System

Logo usage system

In practical use, maintain enough contrast and clear space according to the background and medium to preserve consistency.

Primary logo
Primary logo area for bright backgrounds
  • Use the primary logo on bright backgrounds.
  • Always secure sufficient clear space around the logo.
  • Do not arbitrarily alter the proportion, spacing, or shape.
Inverse logo
Inverse logo area for dark backgrounds
  • Use the inverse logo on dark backgrounds.
  • Avoid placing it directly on visually complex imagery.
  • Apply it only where contrast is clearly secured.

Color System

Brand color system

Primary and neutral tones are used together to maintain a technology-driven sense of trust and a modern brand impression.

Primary Colors

E2S Green

HEX #00B579 RGB 0 / 181 / 121 Primary accent color for the brand

Deep Black Navy

HEX #111827 RGB 17 / 24 / 39 Supporting tone for headlines, body text, and trust cues

Secondary / Neutral

Soft Gray

HEX #F1F4F8 Used for backgrounds, cards, and supporting layouts

Soft Mint Tint

HEX #DDF4EB Used for light emphasis and connective highlights
Primary

Key visuals, highlighted text, and emphasis points

Neutral

Card backgrounds, separators, and informational layouts

Contrast

Wordmark usage, body copy, and high-contrast areas

Application

CI application examples

The same rules can be applied across websites, signage, documents, and proposal materials.

WEB

Website

A white-based layout with rounded boxes and restrained brand color usage reinforces professionalism.

DOC

Documents / Proposals

Reports, company profiles, and proposals use the same typography and color system to maintain brand consistency.

SIGN

Signage / Business Cards

Even in offline touchpoints, clear space and contrast are preserved to deliver a crisp and reliable brand image.

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